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Connor Bedard lands major sponsorship with Gatorade amid eventful year.
Emerging Chicago Blackhawks sensation Connor Bedard has inked a significant sponsorship deal with Gatorade, marking a pivotal moment not only for him but potentially for NHL dynamics as well.
The announcement came amidst an eventful season for Bedard, who not only clinched the Calder Trophy but also navigated through a trade, a jaw-dropping injury, and a scandal involving ex-teammate Corey Perry.
After losing Gatorade as a primary sponsor last season, the NHL had to scramble for a new beverage partner, eventually partnering with Bodyarmor for team benches.
This shift left a notable gap in the league’s marketing strategy, a gap that Gatorade seems keen to fill by aligning itself with one of hockey’s rising stars.
The recent sponsorship deal was reported on July 16th by Daily Faceoff, highlighting Bedard’s new role alongside his idol, Sidney Crosby, as the face of the Gatorade brand.
This move by Gatorade can be seen as a strategic repositioning within the NHL’s commercial landscape, likely causing some stir within the league’s executive offices.
NHL Commissioner Gary Bettman, in particular, might view this as a missed opportunity to maintain a longstanding partnership with a high-profile brand.
As Bedard steps into this lucrative deal, he’s not just securing his financial future but also setting a precedent for player endorsements in the league.
His action-packed year and resilience through adversity have made him an appealing figure for brands like Gatorade, who are eager to connect their image with perseverance and youthful vigor.
Meanwhile, the broader implications for the NHL, including how it navigates future sponsorship alignments without Gatorade on the team benches, remain a topic of intrigue.
This development may also prompt a reevaluation of marketing strategies within the league to better harness the star power of players like Bedard, who continue to captivate fans and attract major sponsor interest.