Celebrating 150 Years of Cincinnati Zoo with Unique Pin Trading Experience
The Cincinnati Zoo has reached a remarkable milestone, celebrating its 150th anniversary with an innovative and interactive pin trading program. Developed in collaboration with SSA Group, this initiative not only marks a historic occasion but also enriches the visitor experience by forging connections between guests and staff.
As one of the oldest zoos in the United States, the Cincinnati Zoo wanted to commemorate its longstanding legacy in a way that sparks conversation and creates lasting memories. According to Amy LaBarbara, the zoo’s marketing manager, "Pin trading has been on our minds for years...the 150th felt like the right moment to go all-in." This bold move has resulted in a collection of over 30 unique pins that blend animal education with historical storytelling.
Each pin tells a story, making them not just collectibles but powerful reminders of moments tied to the zoo’s rich history. Highlights include a pin that commemorates the oldest functioning zoo building in the country and one that reflects on the day in 1875 when an alligator escaped into Swan Lake. These tales bring a vibrant layer of storytelling to the trading experience, inviting guests to discover and discuss their historical significance.
The interaction is further enhanced as specific pins can only be obtained by trading with zoo staff or volunteers, creating a sense of excitement and spontaneity. Moments like an older gentleman excitedly trading for a sloth pin highlight the program’s success. LaBarbara recounts, “That kind of moment—that’s the magic.”
The trading initiative has also fostered unexpected engagement among staff. It's become a part of workplace culture, with employees excitedly sharing their trading stories and interacting more meaningfully with visitors. Brianne Shircliff from SSA Group explains, “It’s created new opportunities for conversation and engagement between staff and guests,” enhancing the overall visitor experience.
Looking forward, there are plans to expand the pin trading concept to other cultural attractions. Both LaBarbara and Shircliff agree that for it to succeed, there must be genuine buy-in from all levels of staff. As new pins are introduced monthly, the excitement is bound to grow, with special surprises, including treasure hunts during holiday events.
The Cincinnati Zoo’s pin trading program exemplifies how small, meaningful interactions can create emotional connections in today’s digital world. It’s a celebration not just of history but of community, joy, and the shared love for wildlife.
What do you think of this innovative approach to celebrating a zoo's anniversary? Have you ever engaged in a similar experience? Share your thoughts in the comments below!
