Jacksonville Zoo Rebrands to Highlight Botanical Wonders
The Jacksonville Zoo is taking significant strides in its evolution by rebranding itself to reflect its commitment not just to wildlife but also to lush plant life. This transformation comes after over two decades of operating under the name Jacksonville Zoo and Gardens, signifying a crucial shift in the zoo's identity.
In a vibrant unveiling ceremony, zoo officials introduced the new name—Jacksonville Zoo and Botanical Gardens—along with an eye-catching logo featuring an elephant adorned with floral motifs. This unique design emphasizes the zoo's dedication to integrating its rich array of over 1,000 plant species into the overall experience for visitors.
Nikki Smith, the zoo’s chief philanthropy and marketing officer, highlights that the rebranding is not merely cosmetic. She states, "This rebrand is more than a new logo; it’s a reflection of who we are and where we’re going. We’re not just a place for animals. We’re also a thriving botanical garden, a conservation leader, and a hub for education for all ages." This statement underscores the zoo's dual focus on animal welfare and plant conservation, creating a holistic experience for visitors.
The zoo's new tagline, "For Animals. For Plants. Forever," further encapsulates this mission. Over the next few months, guests can expect to see the new branding across signs, exhibits, merchandise, and other materials, as part of a broader transformation plan that aims to modernize nearly every aspect of the zoo.
Among the exciting updates is a $70 million entrance and manatee rehabilitation habitat that is set to open next year, further enhancing the zoo's commitment to conservation and education.
As the Jacksonville Zoo and Botanical Gardens steps into this new era, it raises the question of how other institutions might rebrand to promote dual missions like these. How do you perceive the blending of animal and plant conservation in a single venue? Share your thoughts and experiences in the comments below!
